I helped with layouts and copyfitting on several issues of dvm360 magazine. This meant working with the editor in chief to develop the folio (placing content within the book, deciding on appropriate cover stories and what to cut out), inserting copy into the magazine and working with the designer on layouts. I also edited articles down to size and changed SEO-rich web headlines into more eye-catching print headlines. Below are a few examples of layouts I worked on for the magazine.
The examples below are headlines I rewrote, a callout I identified, a sidebar I wrote and deciding on placement of a table on the page.
When we shared this sleep study conducted by Michael Nappier, DVM, DABVP, on the dvm360.com Facebook page, our followers responded with their own stories of being exhausted as veterinary students. I developed a sidebar from their comments for the print issue. We also decided to put this story in the issue because of its engagement on social media.
The blank white boxes are where ads were placed in the printed version of the magazine. This four-page article was difficult because pieces about veterinary hospital design are often image heavy and in this layout, there wasn’t much room for photos. I worked with the designer to decide which photos to use and helped figure out how to get varied photo sizes into a small space to create visual interest.
In the August issue of the magazine, our cover story was the dvm360 Leadership Challenge. This is a large web package of over 10 stories on the same topic. I wrote the copy for that cover story and decided on the other cover callouts using analytics to determine what had resonated most with our audience on the web. I also worked with the designer for the interior spreads to create a cohesive look.