Category Archives: Uncategorized

The heavy duty product line is growing in importance for Milbank as more utilities require a lever bypass for commercial applications. It’s also important for sales as it has a high margin. The marketing team decided to make collateral for the heavy duty line to help with sales. This resulted in a landing page onContinue reading “Milbank heavy duty product campaign”

The beginning Once I was hired, the newsroom section of the Milbank website became my responsibility. First, I had to wait for the new website rollover and then I could establish a schedule of two posts a month. Previously posts had been a combination of press releases and a few attempts at thought leadership. IContinue reading “Milbank newsroom development”

At the end of 2019, Milbank decided to update its website and drive digital efforts. I was hired under that initiative, and as digital content specialist, one of my main roles is to work on developing the website to improve SEO and usability. One big drive we made in 2020 was to offer more informationContinue reading “Milbank product page development”

In 2019, we decided to focus our email campaigns on three big messages: a regional focus, our excellent CE and how our conference supports women. You can see the work I did for a regional focus for the Baltimore show here. For the other two topics, I wrote a few different sets of copy onContinue reading “2019 email campaigns for Fetch dvm360 conference”

I helped with layouts and copyfitting on several issues of dvm360 magazine. This meant working with the editor in chief to develop the folio (placing content within the book, deciding on appropriate cover stories and what to cut out), inserting copy into the magazine and working with the designer on layouts. I also edited articlesContinue reading “dvm360 magazine”

The Go Guide is the paid advertisement piece that attendees receive when the arrive onsite. It contains happenings in the exhibit hall, including ads from exhibitors to try to drive traffic to exhibitor booths. I wrote the content for the full guide, developed the folio with proper ad/editorial ratio and oversaw review of the bookContinue reading “Baltimore 2019 attendee exhibit hall guide”

Vets Against Insanity is a (slightly) scandalous card game for veterinary professionals. Created by two veterinarians, the game focuses on veterinary-specific humor. I wrote the following ads and email to promote the game and drive sales. Web ads Print ad Email

This print piece is intended to drive registration for Fetch dvm360 conference in Kansas City. I worked with the designer to update elements from the version we used for the previous conference, wrote new copy and worked with specific members of the team to review and ensure accuracy of the guide before it was sentContinue reading “Kansas City registration guide”

In order to create a set of brand ads for Fetch dvm360 conference, I wanted to help create a cohesive look and tone across all platforms. Onsite show signage was using stripes and photos of the pets of staff members, so I took this idea to create web and print ads. I wrote copy forContinue reading “Fetch dvm360 brand ads”

The company decided to reposition Fetch dvm360 conference as a regional conference that took place in three locations, rather than a national conference. To support that effort, I wrote copy and led art direction to the designer to create a variety of assets to promote the location of Baltimore in addition to the benefits ofContinue reading “Regional-specific campaign”