Author Archives: gabsroman

Why This Project? The marketing team was tasked with supporting the heavy duty product line, an important product as more utilities require a lever bypass for commercial applications. The sales team needed collateral to help support conversation and we built out further content to create multiple touch points for multiple customers to discover the informationContinue reading “Milbank Heavy Duty Product Campaign”

The beginning Once I was hired, the newsroom section of the Milbank website became my responsibility. First, I had to wait for the new website rollover and then I could establish a schedule of two posts a month. Previously posts had been a combination of press releases and a few attempts at thought leadership. IContinue reading “Milbank Newsroom Development”

Growing After a Major Website Update At the end of 2019, Milbank decided to update its website and drive digital efforts. I was hired under that initiative, and as digital content specialist, one of my main roles is to work on developing the website to improve SEO and usability. One big drive we made inContinue reading “Milbank product page development”

In 2019, we decided to focus our email campaigns on three big messages: a regional focus, our excellent CE and how our conference supports women. You can see the work I did for a regional focus for the Baltimore show here. For the other two topics, I wrote a few different sets of copy onContinue reading “2019 Email Campaigns for Fetch dvm360 conference”

I helped with layouts and copyfitting on several issues of dvm360 magazine. This meant working with the editor in chief to develop the folio (placing content within the book, deciding on appropriate cover stories and what to cut out), inserting copy into the magazine and working with the designer on layouts. I also edited articlesContinue reading “dvm360 Magazine”

The Go Guide is the paid advertisement piece that attendees receive when the arrive onsite. It contains happenings in the exhibit hall, including ads from exhibitors to try to drive traffic to exhibitor booths. I wrote the content for the full guide, developed the folio with proper ad/editorial ratio and oversaw review of the bookContinue reading “Baltimore 2019 Attendee Exhibit Hall Guide”

Vets Against Insanity is a (slightly) scandalous card game for veterinary professionals. Created by two veterinarians, the game focuses on veterinary-specific humor. I wrote the following ads and email to promote the game and drive sales. Web ads Print ad Email

The attendee notebook is a final program guide for Fetch dvm360 conference attendees. It contains all the information they need to know about when and where everything is, including detailed grids of all sessions that we offer at the conference. The latter pages in the notebook are for contemplation, goal setting and note taking. AsContinue reading “Baltimore 2019 Attendee Notebook”